Look, we know what we're talking about here won't be able to happen today, tomorrow, or next week. It's going to require some serious time, dedication, and faith in the brand you've built. Your stock is tumbling, the lowest it's been in months; your customers have lost faith, and those buying Treos seem to be just going through the motions; your efforts to expand your business have gone unfulfilled, and perhaps most importantly, your consumers are unhappy and looking for the next great thing — that you're not providing. But it's not entirely hopeless. Your biggest competition's already shown its hand, and you've seen how successful they've been. Look at what they've done right (and wrong), and build upon it.
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