Viral Marketing: Thresher offers 40% Off

25 Nov

26-Mar-07 UPDATE: There’s a new offer, for which the coupon linked to below, is NOT valid. For the new offer please go to Threshers Offer Redux. Thanks!

If you are a UK resident, then this one is definitely for you. Even if you don’t drink, you are sure to know someone who does! And Christmas season is here…

Hugh MacLeod writes about this really great offer from Stormhoek & Thresher. In his own words:

Thresher, one of Stormhoek’s main customers, is one of the largest wine store chains here in the UK. They’ve got them all over the country, pretty much in every small town you go to. Hundreds and hundreds of them.

So they have this wee pre-Christmas offer.

For ten days, from 30 November until 10 December, they will offering 40% off ALL their wine. That means all Stormhoek, all red and white, all French, all Spanish, all Australian, all Champagne. Everything.

Not a bad deal etc. There’s just one catch: They’re not promoting it. Nada. No ads, no in-store promotion. Zilch.

The only way to get the 40% off is by getting your hands on one of their special, “super-secret” coupons. This means either someone you know has to give you one, or you have to download it here[PDF file].

As he points out, this seems like a great “word-of-mouth” marketing strategy. It almost rivals the Gmail trick used by Google, where the only way to get a 1GB mail account was to get an invite!

Oh, and BTW, the coupon can apparently be used to buy non-Stormhoek products as well! Fantastic!!

If you are trying to find a Thresher store in  your area, visit the Thresher Store Finder.


Posted by on November 25, 2006 in Biz/Tech, Life, Links


9 responses to “Viral Marketing: Thresher offers 40% Off

  1. Rajan Sodhi

    November 29, 2006 at 5:26 pm

    Great concept which can be modeled by any type of business. There are so many online users, and all are consumers one way or another. Especially effective in converting online traffic to in-store traffic. I’m surprised more retail companies are not already doing this – especially with the holiday season fast approaching.


    December 2, 2006 at 12:20 am

    too bad the US doesn’t can’t do that…

  3. neil iliffe

    December 5, 2006 at 10:07 am

    Please send via email a 40% off thresher wines voucher

  4. Sandra McPeake

    December 6, 2006 at 9:35 am

    Please send via email a40% off thresher wines voucher

  5. Jo Bowditch

    December 11, 2006 at 4:41 pm

    Looking forward to receiving my 40% off voucher!!

  6. Jo Bowditch

    December 11, 2006 at 4:43 pm

    Looking forward to receiving my 40% voucher

  7. Just Mohit

    December 11, 2006 at 10:15 pm

    Hi Jo, far as i know, the offer’s over. Sorry about that!


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