26-Mar-07 UPDATE: There’s a new offer, for which the coupon linked to below, is NOT valid. For the new offer please go to Threshers Offer Redux. Thanks!
If you are a UK resident, then this one is definitely for you. Even if you don’t drink, you are sure to know someone who does! And Christmas season is here…
Thresher, one of Stormhoek’s main customers, is one of the largest wine store chains here in the UK. They’ve got them all over the country, pretty much in every small town you go to. Hundreds and hundreds of them.
So they have this wee pre-Christmas offer.
For ten days, from 30 November until 10 December, they will offering 40% off ALL their wine. That means all Stormhoek, all red and white, all French, all Spanish, all Australian, all Champagne. Everything.
Not a bad deal etc. There’s just one catch: They’re not promoting it. Nada. No ads, no in-store promotion. Zilch.
The only way to get the 40% off is by getting your hands on one of their special, “super-secret” coupons. This means either someone you know has to give you one, or you have to download it here[PDF file].
As he points out, this seems like a great “word-of-mouth” marketing strategy. It almost rivals the Gmail trick used by Google, where the only way to get a 1GB mail account was to get an invite!
Oh, and BTW, the coupon can apparently be used to buy non-Stormhoek products as well! Fantastic!!
If you are trying to find a Thresher store in your area, visit the Thresher Store Finder.