With book sales in a general free fall, bookstores — large and small — closing around the country, and library and school budgets slashed, the publishing industry is now feeling the same pain as the rest of the economy. Small presses and university presses are not exempt from the squeeze; in the end, it comes down to income and profit, and as consumers find themselves short of cash, publishers are discovering the hard way that the fat years are over. It can't be business as usual. The business as it has been run since Kerouac poured his novel onto a massive roll of paper stopped making financial sense long ago. Change is here to stay, even if we don't yet know what those changes will be.