1. Find a subject you care about
2. Do not ramble, though
3. Keep it simple
4. Have guts to cut
5. Sound like yourself
6. Say what you mean
7. Pity the readers
Across the world of business, there is a blood cry for 'accountability'. With the most revered role models run aground–and more being bailed out–it is high time we open our windows to let the feedback in, even though we know it will not be pretty.
Leadership is accountable to customers, investors, shareholders, regulators – but most of all, to our own people. As navigators, we are accountable for keeping the ship on course – more so in stormy weather. So rather than blot out the questions, we need to put into place systems and processes that foster transparency and make leaders more accountable.