"Touch the wooden gate in the wall you never
Say "please" before you open the latch,
walk down the path."
Do read the rest. It's beautiful. And oh, so true.
The hard part is getting a little bit of permission to start telling your tale. The overlooked part, the part that wastes all that permission, is that you forget to keep telling your story.
Are you really the same as you were a year ago? How often do you re-introduce yourself? What's truly new (as opposed to what does the salesforce think is new)? What's the next chapter that matters? Almost all the goodness of marketing comes not from the big announcement, but from the long tale.
When the outside world changes, do you? Does the regulatory or environmental or competitive marketplace have an impact on you or us? That's part of the tale. Share it.
Amanda's pointed out that I have a tendency always to be doing the next thing, or, while I'm doing something to be thinking about the next dozen things I need to be doing, and that I should enjoy and be in the moment more, and she's right. So I lay there and looked at the stars and the bats and I counted the falling stars.
I counted 28 altogether. About ten of them had tails. Some were just streaks of light, others zooming pinpoints. A couple of them were full-on magical golden-yellow special effects.
I thought I lay there for 20 minutes. It was, I realised when I came in, well over an hour.
And there are things I have to read tonight, and things I still have to watch: but I watched 28 stars fall, and I didn't mind that I couldn't think of anything to wish for, and the air was cool and the bats were silent and I could have stared up at the sky forever.
Some of the biggest high-tech deals never happened. Some of the most promising products and services never came to be. Why? Because the people and companies involved didn't realize what they were letting slip through their fingers, or they simply couldn't foresee what would happen afterward.
Change just a few circumstances, and there might not be an Apple or a Microsoft today. Yahoo might be the king of the search hill, with Google lagging behind. You might be reading this on a Xerox-built computer via a CompuServe account while listening to your favorite tunes on a RealPod.
People say hindsight is 20-20. If so, our vision is acute. Here are our picks for the biggest missed opportunities in the history of technology.