When I got to Bombay, I found similar stories from among the business journalist fraternity; I once worked with a colleague who, first thing each morning, sifted through the invitations to press conferences and called up the PROs to ask what the ‘gift’ was. He had refined the thing to a fine art — he would attend only those PCs where there was cash or gift cheques on offer.
At some point, newspapers figured out that journalists were making money while managements earned nothing — and lo, Page 3 was born and with it, a cash-and-carry business paradigm where social climbers paid newspaper managements, who in turn meticulously chronicled their appearances at various inane parties [there is at least one party animal on the Mumbai circuit I know of, whose 'celebrity status' is entirely a Page 3 concoction].
So I guess this story merely reflects the logical culmination of the space for sale aspect of journalism.
When I look at the responses, the common theme is that starting a startup was like I said, but way more so. People just don't seem to get how different it is till they do it. Why? The key to that mystery is to ask, how different from what? Once you phrase it that way, the answer is obvious: from a job. Everyone's model of work is a job. It's completely pervasive. Even if you've never had a job, your parents probably did, along with practically every other adult you've met.
Unconsciously, everyone expects a startup to be like a job, and that explains most of the surprises. It explains why people are surprised how carefully you have to choose cofounders and how hard you have to work to maintain your relationship…It explains why the ups and downs are surprisingly extreme…But it also explains why the good times are surprisingly good: most people can't imagine such freedom. As you go down the list, almost all the surprises are surprising in how much a startup differs from a job.