Today, branding is about two-way loyalty; a consumer has a right to ask, "How will you show loyalty to me?" Loyalty is also about forgiveness. I think the public would have forgiven Tiger's transgressions, but I don't think the public will completely forgive him for not voluntarily coming clean … for Tiger not showing loyalty back to his fan base.
Isn't today's modern leader supposed to hire brilliant people, give them a little direction, and just let them go to work? Doesn't micromanagement turn smart people into robots?
Yes, maybe. But here's my new theory: At the top of every company, there's at least one person who really cares and really wants the product and the customer experience to be great…Below that person, there are layers of people, many of whom are equally dedicated and equally talented.
But at some point as you work your way through an organization, you find pockets of people who don't care that much. For them, it's a job. They just want to get through the day and don't find it upsetting that the video switching is slow and the Wi-Fi went down and the geeks couldn't get to their Twitters.
Awesome…but could be improved i guess (don't ask me how!)
What's taken place in the year since Obama won the presidency has turned out to be one of the most dramatic political about-faces in our history. Elected in the midst of a crushing economic crisis brought on by a decade of orgiastic deregulation and unchecked greed, Obama had a clear mandate to rein in Wall Street and remake the entire structure of the American economy. What he did instead was ship even his most marginally progressive campaign advisers off to various bureaucratic Siberias, while packing the key economic positions in his White House with the very people who caused the crisis in the first place. This new team of bubble-fattened ex-bankers and laissez-faire intellectuals then proceeded to sell us all out, instituting a massive, trickle-up bailout and systematically gutting regulatory reform from the inside.