There's no point in scolding pirates and saying that publishers are unwilling to release ebooks because they're easy to pirate. Of course ebooks are easy to pirate. Unfortunately, they're also here to stay, and they're likely to become more popular as ereaders are more widely used. If publishers had any brains at all they'd be thinking about how to exploit the potential in that, not refusing to release books as ebooks. Make it easy and make the price fair, and people will buy your books rather than pirate them. It's as simple as that…
"Order it from Amazon!" It takes a million years for the book to arrive, you pay a swingeing amount, it's held up at the post office and you have to drive out and pay taxes to collect it, and all the while you're aware that it cost you four times the amount it cost an American to buy it. The worst insult? In almost every case, the author is not even contemplating that somebody like you will be reading it. You quite simply do not exist in their world.
In my research and consulting in 42 different countries during the worst economic downturn in recent history, I have discovered that most companies and schools around the world follow the same implicit formula: If you work hard, you will become successful, and once you become successful, then you’ll be happy. This pattern of belief explains what most often motivates us in life. We think: If I just get that raise, or hit that next sales target, I’ll be happy. If I can just get that next good grade, I’ll be happy. If I lose that five pounds, I’ll be happy. And so on. Success first, happiness second.
The only problem is that this formula is scientifically backwards.